New & Notable

Writing is my strongest way of thinking and communicating. I use articles to clearly explain complex concepts, establish point of view, and create narrative clarity in the market. My approach focuses on breaking down ideas in a way that feels intuitive and grounded in customer reality, while still reinforcing product positioning. I treat articles as strategic tools to educate, influence perception, and align internal and external understanding around the product.

I’m especially drawn to video launches because I enjoy shaping and editing scripts to make stories sharper and more human. I focus on simplifying language, tightening structure, and ensuring the narrative leads with customer problems and outcomes. My role is to help the video say less, better—so the message is memorable, differentiated, and consistent with the broader product and go-to-market story.

I think of landing pages as a guided journey—from first exposure to foundational understanding. I enjoy structuring pages to progressively tell the product’s story, starting with the “why” and building toward the “how” without overwhelming the reader. My approach emphasizes clarity, logical flow, and outcome-oriented messaging, helping users quickly grasp what the product is, why it matters, and whether it’s right for them.

While public speaking isn’t my primary strength, I enjoy owning the strategic side of webinars—shaping the narrative, structuring the flow, and ensuring the messaging is clear and purposeful. I focus on organizing the session around a strong audience takeaway, aligning speakers, content, and pacing to tell a cohesive story. My goal is to make webinars feel intentional, useful, and tightly connected to the broader product and go-to-market narrative.

I see user and market research as a journey of discovery. I enjoy digging into how customers think, the language they use, and the gaps between how products are built and how they’re understood. My approach emphasizes synthesis over volume—connecting insights across conversations, data, and market signals to uncover patterns that shape positioning, messaging, and strategic decisions across the product lifecycle.

This project is an example of the user and market research work I contributed to, combining primary and secondary data sources. My contribution included conducting secondary research to analyze existing market reports, industry data, and internal documentation, as well as participating in the analysis of primary research data from a user survey. By triangulating insights from desk research and direct user feedback, we were able to validate assumptions, identify key patterns and needs, and translate qualitative and quantitative findings into actionable insights for product and go-to-market decisions.

The following samples are shared to provide additional context and examples of my work. They are intended to offer a closer look at how I apply product marketing principles across different formats and channels.