New & Notable

For most of us, our daily lives are completely intertwined with digital tools. The simple act of communicating, searching for information and shopping has been transformed in ways we could not have imagined just two decades ago.

Gone are the days spent wandering the aisles, searching and comparing products. A staggering is striking evidence of our collective thirst for immediacy, a clear indicator of how the traditional shopping trip has evolved into a series of quick, decisive moments.

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Did you know that travellers consult an average of 141 travel-related pages before making a booking? This presents a significant opportunity for your travel businesses to capture your audience attention. However, it also introduces a unique challenge: with so much information readily available, how can you ensure that your website is the one that gets travellers to book?

Every click, view and interaction can influence a traveller's decision, so it is crucial to understand and optimise your we

Standing out and getting more bookings can be quite the challenge for any tour and activity operator, but trying to achieve success by yourself is even more challenging. Building partnerships has been part of the tourism business since the beginning; whether you partner up with accommodations in your area or even another activity to deliver more incredible experiences to tourists, teaming up with other businesses is part of having a successful company.

Strategic partnerships are a powerful tool

Converting website visitors into bookings remains the cornerstone of success for any tour and activity operator. However, with the average website conversion rate hovering around 4% in 2023, it is clear that the vast majority of operators face the challenge of effectively converting lookers into bookers.


Widgets or website integrations have been used for quite some time to improve user experience and optimize conversions. You probably already know or use a number of widgets on your website,

High season 2024 is knocking on our door and, with global reports promising a solid recovery, our enthusiasm is through the roof. Data from industry experts point to a strong recovery, which is expected to surpass even pre-pandemic levels. Initial estimates point to 2% growth compared to 2019 levels.


In this rapidly evolving landscape, it's more important than ever to stay updated. That's why we've put together the most relevant roll-outs launched during 2023, and we're also looking ahead to