Note that this case study is a sample for a hypothetical SaaS content writing agency.
How content & SEO elevated Bright Academy's enrolments by 30%
Want to elevate your content and drive engagement? Discover how we significantly grew Bright Academy, a premier training provider for sales professionals in Europe.
About Bright Academy
Founded in September 2009, Bright Academy quickly established itself as a pioneering force in educational technology. Focused on online training for sales professionals in the SaaS sector, it stands out as a leading platform in Europe. Its innovative approach has made it stand for excellence in professional development, charting a new course for the future of online education.
The challenge
Despite offering top-tier sales training resources, Bright Academy found itself grappling with a decline in course enrolments—a clear sign that their online presence needed enhancement. The previous content strategy overlooked the broader audience, leading to unsatisfactory traffic quality and reduced visibility.
To reverse this trajectory, we rolled out an all-encompassing content strategy to draw in and retain quality traffic. By integrating SEO tactics and crafting 3-4 high-value, keyword-rich blog posts every month, our goal was to solidify Bright Academy's online influence.
The results
Our refined content and SEO approach paid off, achieving a 225% increase in organic search traffic in just half a year and placing Bright Academy among the top search results for key terms. Enrolment numbers saw an impressive 30% increase in European markets.
We couldn't be happier with how things turned out! We've seen our online presence soar and course enrollments have gone through the roof. It's been an exciting journey, and we're just getting started!
As we continue to build on this success, Bright Academy is gearing up to further optimize their content and SEO strategy to maintain growth momentum and sustain their position as a leader in providing online sales training.
Ready to supercharge your educational offerings with expert content and SEO? Get in touch to learn how we can help.